WordPress website
We build fast, easy-to-use business websites in WordPress.
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Before anyone calls a carpenter, books a physiotherapist or contacts an accountancy firm, they usually look at the website. It should explain what you do, give the right impression of the business and make it easy to get in touch. Three things matter most: the site loads quickly, it's easy to use on a phone, and the design and copy fit the business.
For most businesses, that's enough. A homepage with a few pages that change now and then doesn't need version control, a separate test environment or an on-call operations agreement. It needs to be well built, and it needs updates and backups after launch.
client.no/wp-adminReviewSome websites are part of how the business runs. They connect to accounting, CRM or booking systems, customers log in or place orders there, and the business can lose a lot of revenue if the site goes down. We build and run sites like these as enterprise WordPress. Further down this page you'll find what separates the two.
Speed mostly comes down to how the site is built. One company came to us with 43 plugins. Three were deactivated but still loaded on every page view, and the response time was 4.2 seconds. We removed the code that wasn't in use and moved the site to a faster server setup. Afterwards, the same pages responded in 180 milliseconds, and conversions went up by 30%.
- Of all websites run on WordPress
- 40%
- Of hacked CMS sites run WordPress
- 90%
- Response time on the sites we run
- <200ms
- Plugins without a clear purpose
- 0
What a business website needs
A website for a tradesperson, a clinic or a consultancy should make it easy for new customers to understand what you offer and to get in touch. The points below apply to every site we build, including the simplest ones.
Design that fits the business
We build a custom theme from your brand instead of adapting a bought one. Colours, images and typography should give the same impression customers get when they meet you. The site also doesn't carry code for features you don't use.
Fast load times
The site is built with little code and few plugins, and images are compressed before they're uploaded. On our servers, WordPress sites respond in under 200 milliseconds. Typical shared hosting takes 2–4 seconds.
Easy to use on a phone
Many people visit on their phone, often to find a phone number, an address or opening hours. So we design the mobile version first, with a simple menu and contact details that are easy to find.
Easy to update yourself
We build custom blocks for the WordPress editor (Gutenberg), made for your content. You can change text, images and prices yourself without breaking the layout.
Accessibility
Accessibility is a legal requirement for Norwegian businesses, so we build to WCAG 2.1 AA from the first day. That costs less than fixing it afterwards, and the site becomes easier for everyone to use.
Updates and backups
After launch, WordPress and its plugins need regular updates, and you need a backup you can restore. With simple hosting you do this yourself. With a maintenance agreement, we do it for you.
The same website on two different setups
The content is the same in both measurements. The difference comes from the number of plugins and the server setup. When load time goes from 1 to 3 seconds, the probability that visitors leave without clicking further rises by 32% [1].
What you often get for a NOK 15,000 website
Offers like this exist, and some are even cheaper. It's worth knowing what the money usually covers:
For an ordinary homepage, two things in particular affect your customers. The page builder and all the plugins make the site slow, and nobody updates it after launch. Google uses load time (Core Web Vitals) when it ranks pages, and more people leave the longer a page takes to load. Around 90% of hacked CMS sites worldwide run WordPress, and attackers usually get in through updates that haven't been installed.
- A bought theme, often Astra or something similar, with your colours and logo added
- Elementor or WPBakery as the page builder, which adds 200–400 KB of extra JavaScript to every page
- 10–15 plugins for features that could have been a few lines of code
- Shared hosting, where your site shares server capacity with hundreds of other customers
- Little time spent on design, so the site looks like many others using the same theme
- No agreement on updates after launch
If you're not sure what you need, we can go through it in a conversation.
When the website is part of how you run the business
Some websites do more than present the business. If several of the points below apply to you, the site should be built and run more like an application. We call this enterprise WordPress.
Then version control (Git), a separate test environment, automated publishing and a maintenance agreement with an agreed response time are worth having. With them, changes can be tested, traced and rolled back if something goes wrong. Read more about enterprise WordPress development.
- The site connects to other systems, such as Tripletex, HubSpot, a booking system or your own APIs
- You have high uptime requirements, and the business loses income when the site is down
- Customers order, pay or log in through the site
- Several people work on the content, and changes need testing before they go live
- The site gets new features several times a year
- Your contracts set fixed requirements for security and documentation
A business website and enterprise WordPress compared
| Business website | Enterprise WordPress | |
|---|---|---|
| Suits | Businesses that need a good homepage | Websites that are part of how the business runs |
| Price | from NOK 50,000 | from NOK 150,000 |
| Design | Custom theme built from your brand | Custom theme built from your brand |
| Typical load time | Under 1 second | Under 1 second |
| Integrations | Contact form and email | Tripletex, HubSpot, booking, custom APIs |
| Version control and test environment | Rarely needed | Git, test environment and automated publishing |
| Hosting | Simple hosting or managed hosting with an SLA | Managed hosting with an SLA |
| Updates | You do them, or we do | Tested in the test environment before they go live |
| Accessibility (WCAG) | Included | Included |
WordPress website prices
The figures below are starting prices. We don't take on website projects below NOK 50,000. You'll get a concrete estimate once we've talked about what the site needs to do. For an online shop, you'll find the details on our WooCommerce page.
Business website (5–10 pages)
FromNOK 50,000
Custom theme, Gutenberg blocks and accessibility (WCAG)
Enterprise WordPress
FromNOK 150,000
+ CRM/ERP, booking system, custom API integrations, test environment and automated publishing
Online shop (WooCommerce)
FromNOK 150,000
Vipps (Norway's mobile payment app), Klarna, Bring shipping and product catalogue
Simple hosting
FromNOK 500/month
You handle the updates yourself, with no SLA or management included
Maintenance and SLA
FromNOK 2,500/month
Monitoring, updates, backups and an agreed response time
From the first meeting to launch
A typical project has four phases.
Getting started
First, we find out what the website needs to do for the business and who it's for. We do this in meetings instead of sending a requirements document back and forth. One or two meetings are usually enough before we can get started.
- Background
- Goals
- Audiences
- Pages and content
- Estimate
- Risks
Questions to ask a WordPress provider
- What is the typical load time on sites they've built, and can they show measurements?
- Can they show websites they've built for businesses like yours?
- How many plugins do they use in a typical project? More than 15 is a lot for a typical business website.
- Can you change text and images yourself after launch?
- Who updates the site after launch, and what does it cost?
- Do you own the domain, the code and the content, so you can change provider later?
- Does the site need to connect to other systems? If so, ask about version control, a test environment and a maintenance agreement with an SLA.
Norwegian requirements your website has to meet
Privacy and GDPR
The Norwegian Data Protection Authority expects you to know where personal data is stored and who processes it. A website that sends form data to American third parties without a data processing agreement breaks Norwegian law, however small the business is.
Analytics and cookies
If you use Google Analytics or other tools that set cookies, visitors have to consent first. The consent banner has to actually stop the tracking until the visitor has said yes.
Forms and consent
Newsletters, registrations and contact forms all have to follow Norwegian consent rules. A free plugin that sends everything through servers in the US often doesn't meet those rules.
Accessibility (WCAG)
The Norwegian accessibility rules were tightened in 2025. A WordPress website that doesn't meet WCAG 2.1 AA can lead to fines, and it's harder to use for customers with impaired vision or motor skills.
WordPress.com or your own infrastructure?
| WordPress.com | Own infrastructureRecommended for businesses | |
|---|---|---|
| Domain | company.wordpress.com | Your own domain |
| Plugins | Limited selection | Any plugin you need |
| Who owns the data | Automattic's terms | You own everything |
| Access to the code | No | Full access to the code |
| WCAG adjustments | Very limited | Full control of the code |
| Norwegian integrations | Few | Tripletex, booking, custom APIs |
| Ads | Shown on the free plan | No ads |
If you already have a WordPress website, we can look it over and tell you what we would change.
Frequently asked questions
How much does a WordPress website cost?
The software itself is free, so the costs are in development and in running the site afterwards. At PXL a business website starts at NOK 50,000. After launch you can choose simple hosting from NOK 500 a month, where you update the site yourself, or maintenance with an SLA from NOK 2,500 a month. If the site needs to connect to Tripletex or a booking system, the starting price is NOK 150,000, because the connections to other systems take time to build. The final figure depends on the scope of the build.
Does a simple website need Git and a test environment?
Rarely. A homepage with a few pages that change now and then has little to gain from it. The money does more when it goes on design, copy and speed. Version control and a test environment become useful when the site connects to other systems, several people work on the content, or the site has to stay up all the time.
Can you build a website for free?
Yes, WordPress.com has a free plan. With it you get a subdomain, ads you don't control and strict limits on what the site can do. You can't install your own plugins, set up Google Analytics properly or move the site freely later. For a business it's rarely a good choice, because the subdomain and the ads make the site look unprofessional.
Is WordPress good enough for businesses?
Yes. WordPress is the most widely used CMS in the world, the platform is mature, and there are plugins and developers for almost anything. The result still depends on how the site is built and run. With the same tool you can get a site that responds in 180 milliseconds, or one that takes four seconds and is missing security updates.
What's the difference between WordPress.com and WordPress.org?
WordPress.org is the open-source software you install on hosting you control. You own the code and the data, you can use the plugins and integrations you need, and you decide where personal data is stored, which Norwegian law requires you to keep track of. WordPress.com is a commercial service where Automattic hosts the software for you and decides which plugins you can use and how much you can customise. For a business website, we therefore recommend WordPress.org on your own hosting.
Do I need a developer to build a WordPress website?
For a personal blog, you don't. A business website with its own design needs to be built by someone who knows WordPress, but afterwards you should be able to change text and images yourself. If the site connects to a CRM, an accounting system or a booking system, you'll need a developer after launch as well.
How long does it take to build a WordPress website?
With a ready-made theme and simple needs, a budget provider can launch in one to two weeks. A business website with its own design usually takes 6–12 weeks from the first meeting to launch. The build itself typically takes 4–8 weeks, and the rest goes on preparation and testing. The more systems the site has to connect to, the longer it takes.
Do you need a new WordPress website?
Send us a few lines about your business and what the site needs to do, and we'll get in touch to set up a first meeting.